Cash Wrap Counter: One Unit with Multiple Benefits

How many times it happens that you have increased the sale of your store by placing strategic items on cash wrap counters? If your answer is not even a single time, then you are losing the potential sale and revenue of your business. Cash wrap counters are those locations at the store where customers pay for their purchased merchandise. Also known as billing counters, they are more than just a cash register and billing counter. 

The last chance to entice your customer is when he is standing in a billing queue. May be  you have no idea what exactly he is looking for, but displaying strategic items may interest him and he ends up buying. That’s the power of displaying items on the cash counters.  It is difficult to categorize the best items for display at these counters, the experts believe keep small yet high-priced items. For instance, a gift voucher, pocket diaries, pocket calculator, hankies set, single page calendar, chocolate boxes, etc., are some of the possible options.

Different Shapes of Cash Wrap Counters

 These counters are usually available in three configurations: a single countertop, a two-part unit and three-part design. The single countertop placed parallel to the wall and used in a limited space stores. In two-part unit, one unit is placed parallel to the wall whereas the other placed in front of customers. The three-part unit creates a horseshoe where two units are placed against each other and one unit adjoins them. The supermarkets and big retail stores opt for two-part and three-part unit owing to its attractive style and availability of plenty of space to display merchandise. 

Fast Facts on Cash Counters

• They are made from a variety of materials like recycled wood, metal, plastic laminate, faux stone to name a few.
• Highlight your merchandise by using colourful pendant lights or decorative accent lights over the counter.
• Keep the area neat and clean to impress the customers.
• Keep changing the settings regularly for creating an eye-appealing look.

One can easily purchase different styles and sizes of cash wrap counters from an online store at attractive price range. 

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